Q. What is the difference between cream, lotion and balm?

A.  Lotion is runny in consistency easily applied for larger areas of the body, usually as a hand and body lotion, suntan lotion.  Contains More water than balms and creams.Balms – Usually a product that does not contain much water in the solution if not any at all.  Very thick and opaque with high usage of butters, wax and generally used for heel and elbow balm which covers a small area of the body.Cream –  Thicker than Lotion, when you dip your finger into the cream it should not drip off, less water is used than making lotions.